“EasyAUM has been an outstanding partner for our firm. They have helped us with various aspects of performance reporting including composite reporting and individual client reporting, as well as assisting us with complex data management issues. They take a collaborative approach to helping clients solve their reporting needs. Their staff is knowledgeable, professional and very easy to work with. We really appreciate the work that they have done to take our performance reporting to the next level.”

– SVP, Strategic & Product Development

Client Profile: Independent Financial Services Firm, $15B AUM, over 100,000 households, 290,000 accounts


  • Existing quarterly reporting was basic, provided appraisals and transactions at an account level
  • Did not include performance, risk, portfolio structure or other metrics.
  • No aggregation or visibility by client or household, or across managed and broker/dealer assets.
  • Source data issues resulted in errors, delays, inconsistency and correspondingly reliability issues
  • New reporting technology must integrate fully and cleanly with substantial existing proprietary data infrastructure and Refinitiv Lipper fund data


  • Implemented EasyAUM’s PortfolioLandscape client reporting software
  • Thoroughly integrated the system to work with existing data warehouse and legacy systems
  • Established substantive data validation and outlier identification for client to address source data issues and make workflow improvements
  • Client reporting now includes industry standard portfolio summaries, net investment history, asset allocallation structure, performance, portfolio appraisals, transactions etc.
  • Reports are now available monthly, quarterly, annually and for custom periods


  • Provided financial advisors and clients comprehensive portfolio and performance reporting easily accessible, via a web-based portal
  • New centralized enterprise level reporting enables flexible and robust insight, viewable by household, client and account for better risk management, asset allocation and rebalancing
  • Enhanced significantly financial advisor and client servicing
  • Reliability and predictability of reports
  • Leveraged and integrated existing infrastructure investments
  • Ability to generate reports for Monthly, Quarterly, Annual and custom periods
  • Scalable architecture allowed adaptation and growth